How Do I Promote A Local Office Cleaning Business?

I'm trying to promote a local office cleaning business in Delaware County PA - http://www.ridleypa.com/office-cleaning....


I need some online and offline promotional ideas.

How Do I Promote A Local Office Cleaning Business?
I'd check out 'www.hellomynameisscott.com'. I found it has some great (free) marketing advice (link below) and is also quite inspirational and motivating (I have no affiliation with that website btw...)





Enjoy!
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Reply:Given you are providing cleaning services to small and medium sized businesses within a specific geographic area, it may be helpful to first define your ideal client. For example, consider:





* Minimum/maximum number of offices to clean


* Frequency of required cleaning: daily, weekly, etc.


* Industry: law firm vs. front office of a manufacturing facility, etc.


* Contact duration: month-to-month, annual





Next, determine what differentiates your services from others that may be currently serving your ideal client--if any. This could be the thoroughness/quality of your work, the hours when you are available clean (e.g., generally, later is better—no one wants to hear the vacuums start at 5:01PM if most employees stay until 7:00PM), your prices, your ability to work in environments that demand security (such as a bank, etc.).





Now you’re closer to being prepared to target your “ideal client” with a compelling offering. You may want to consider subscribing to a proximity-based business online directory (note that some enable you to include advertisements for your services within the newsletters of other local merchants). You can also consider advertising online with a geographic restriction that matches your service area. And of course, you can enhance your website and enable those seeking office cleaning services via search engines to find you more easily.





And given the size of your geographic area that you'll serve, you need to consider offline methods. Contact the local Chamber of Commerce to help identify companies represented by your “ideal client.” You can also consider "renting" a list from companies like Dun %26amp; Bradstreet. Depending upon the contact information you obtain, you can call them, send them flyer, or even e-mail them. Don’t forget to attend “Networking Events” and talk up your business. And ask your existing clients if they know of other firms that could use your service.
Reply:You can send out flyers and run ads on local newspaper. If you want to promote online, try benefito and craigslist. I see a lot of cleaning ads on both websites. I think both are free. Benefito allows pictures. There are 2 categories you will fit in, one is 'office cleaning' and the other one is 'cleaning'.