It's based online and I don't have Oodles of money to run ads...but I want my business to be a success. I have two shops that I'm trying to manage. Any Ideas?
How can I better advertise my British Punk Online Clothing Shop?
Okay well, there is a book that I have recently read to get ideas for promoting my own webshop (I go live in June 2006). It's called "Marketing without Megabucks" by Shel Horowitz. I got my copy on Amazon.com for 4 dollars. I have put a link to the book as well as his frugal marketing website. Sift through his archives as well, tons of great ideas for free and low cost marketing.
A marketing method that "DirtBag" clothing used, they called on Independant Record Labels and offered to let bands wear their gear (IF they wore it on stage) for free (now the simply give a huge discount), but it worked. And all of the fans of these bands of curse simply HAD to have what they were wearing :)
(the 1st link is of an article about how they advertised when they first started out)
You should try to get local coverage as well, if you get involved with a charity and create a one page press release you may be able to get local televison, print and radio stations to give you free coverage with a Human Interest Story. Call and get the names of the assignment editors at the TV stations (they make the decision on what stories get coverage) You can simpy donate say 5% of sales for 6 months to a local children's hospital or donate some of your items for a local auction benefiting a charity.
Visit the "Business Owners Idea Cafe" listed below, awesome place for home and small business owners. And if you visit forums and give advice remember to put a link to your website under your name as your signature.
I wish you the best
Reply:A sure way that has worked for me and I receive 16,000 visitors each month without advertising is to use the CTPM strategy. Read it at the site below...
Reply:Go to the punk rock activities and give out some flyers, people always read them.
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